September 2024
Multiplex Association COUNTERS Karan Johar’s Rs 10,000 ticket price claims: “Average expenditure for a family of four to Rs 1,560”
In response to Karan Johar’s remarks, the Multiplex Association of India (MAI) defended their pricing model, claiming that the average cost for a family of four to watch a film at multiplexes was far lower than the figure hinted by the filmmaker. According to the MAI, the expense amounts to approximately Rs 1,560, which is around 15.6 per cent of the figure Karan Johar suggested.
Karan Johar Says, “Average Cost For a Family of Four Can Be Rs 10,000”
For the unversed, during a panel discussion hosted by The Hollywood Reporter India, Karan Johar voiced his concerns regarding the pricing strategies of multiplexes. Although he didn’t directly mention the names of multiplex chains, he criticized their high prices, suggesting they deter audiences from attending theatres.
KJo said, “Family members said that they don’t like to go to cinema halls because when kids say that they want popcorn or something to eat, they feel bad denying them. So, they would rather go to a restaurant where they’re not paying for the ticket and are paying only for the food. They said, ‘Our child will point and say they want caramel popcorn, but we can’t afford it’. Because the average cost for a family of four can be Rs 10,000. And maybe those Rs 10,000 are not in their economic planning at all.”
MAI Responds SHARPLY To Karan Johar’s Remarks
Responding to the same, MAI, in a media statement, said, “In 2023, the Average Ticket Price (ATP) across all cinemas in India was Rs 130 per ticket. The country’s largest cinema chain, PVRINOX, reported an ATP of Rs 258 for the fiscal year 2023-24. Additionally, the Average Spend Per Head (SPH) on F&B at PVRINOX during this period stood at Rs 132. This brings the total average expenditure for a family of four to Rs 1,560 —significantly different from the Rs 10,000 figure carried in the media reports.”
Their statement further explained that cinema pricing is dynamic and influenced by several factors such as location, day of the week, and seat type. MAI highlighted that exhibitors use digital tools to offer discounts and promotions, sometimes reducing cinema costs by over 50%. They stressed that demand for films is driven primarily by content, not pricing, and that the industry is shaped by market forces involving producers, distributors, and exhibitors. Despite inflation, MAI remains committed to providing an affordable, quality entertainment experience for all moviegoerks.
Also Read: Zoya Akhtar agrees with Karan Johar, calls out theatre chains for exorbitant prices of tickets, food and beverages: “People can’t afford to go to the cinema”
Nidhi Dutta DENIES financial misconduct allegations against Border producer JP Dutta as “False, unfounded, baseless, and mischievous”
JP Dutta’s daughter, Nidhi Dutta, has addressed recent allegations against her father and JP Films, categorically refuting claims made by Bharat Shah and Bina Bharat Shah. The controversy revolves around accusations of financial misconduct linked to the accounts of the upcoming film Border 2.
Allegations and JP Dutta’s Response
The dispute emerged when Bharat Shah and Bina Bharat Shah issued a public notice, through their legal representatives, accusing JP Dutta of mismanaging financial accounts related to Border 2. The notice, published in film trade journals, sought to bring these allegations into the public domain. However, JP Films has dismissed the accusations as “false, unfounded, baseless, and mischievous.”
Claims of Non-Compliance by Bharat Shah
JP Films further claimed that Bharat Shah had failed to adhere to the terms of an earlier Deed of Settlement. While the matter is currently sub-judice, JP Dutta’s production house emphasized its commitment to allowing the judicial process to run its course.
Commitment to Clean Entertainment
Despite the ongoing legal dispute, JP Dutta and his production house have reaffirmed their commitment to delivering quality content. The statement concluded with a message underscoring JP Films’ mission to create “clean entertainment that touches the soul of our eternal nation.”
Nidhi Dutta, representing JP Films, also expressed disappointment over the timing and nature of these allegations, seeing them as an attempt to tarnish her father’s legacy in the film industry.
Border 2: A Highly Anticipated Sequel
While the legal wrangling continues, excitement for Border 2 remains high. Directed by Anurag Singh, known for his critically acclaimed work on Kesari and Punjab 1984, the film boasts an impressive cast, including Sunny Deol, Varun Dhawan, and Diljit Dosanjh. The announcement of the film came on June 13, 2024, commemorating the 27th anniversary of the original Border.
Also Read: Nidhi Dutta on Bharat Shah’s copyright claims over Border, “He is supposed to pay us the overflow that he hasn’t paid since 27 years”
31 Celebrity Slip-Ups On Social Media That Revealed Wayyyy More Than They Ever Intended
I did not have the French Prime Minister accidentally revealing Lady Gaga’s engagement on his TikTok account on my 2024 Bingo card.
