FUJIFILM India, an imaging technology company with over 90 years of legacy in photo imaging, announces the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for the INSTAX business in India. These youth icons embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colourful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX.

The INSTAX series celebrated its twenty-fifth anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in.

Sharing her excitement, actress and brand ambassador, Kriti Sanon, voiced her enthusiasm, “I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life.”

On the occasion, actor and brand ambassador, Kartik Aaryan said, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoot and vacation. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hanged on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography.”

Koji Wada, managing director of FUJIFILM India, stated, “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

Adding on, Arun Babu, associate director and head of digital camera, INSTAX and optical devices business at FUJIFILM India, voiced, “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

Also Read: Fujifilm India collaborates with Alia Bhatt for promoting its Instax range of instant cameras

After Taylor Swift and Kylie Jenner were called “climate criminals” for flying private, Jennifer Lopez is being widely mocked for taking a two-hour commercial flight.

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“It’s just celebrating how hilarious he was — and that is what I want to remember.”

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The much-awaited Kalki 2898 AD was released today and has taken an encouraging start at the box office. The film generated tremendous buzz due to the exciting cast, the future element and also the connection with the mythology. The visuals in the trailers indicated that this is a film that needs to be seen on the big screen. The film has met most of the expectations and it has also offered a huge surprise to the viewers in terms of the number of special appearances by prominent film personalities. In fact, Kalki 2898 AD is a rare film to have so many cameos.

Mrunal Thakur, who’s delivering stupendous performances down South, has a crucial role in the beginning of the film. Her The Family Star (2024) co-star Vijay Deverakonda and Sita Ramam (2022) co-star Dulquer Salmaan are also seen in the film in interesting characters.

And that’s not all. Filmmaker Ram Gopal Varma, known for always speaking the truth fearlessly, is seen in a funny cameo. Interestingly, reports are coming in from across the country that his scene is being greeted with claps and whistles. Finally, S S Rajamouli, the man who made Baahubali and made India proud on a global scale with RRR (2022) is seen in a terrific mass avatar. His dialogue comes under the Easter Egg category and contributes to the film’s entertainment quotient.

Directed by Nag Ashwin, Kalki 2898 AD stars Prabhas, Amitabh Bachchan, Deepika Padukone, Kamal Haasan and Disha Patani. As the title suggests, it is set in the future and also has a mythology connection. C Aswani Dutt of Vyjayanthi Movies has produced this futuristic film and they went all out in promoting and inducing hype for their product. Last week, a grand event was held in Mumbai which was graced by Prabhas, Amitabh Bachchan, Deepika Padukone and Kamal Haasan. At this event, Amitabh Bachchan surprised one and all by touching C Aswani Dutt’s feet.

Also Read: EXCLUSIVE: Several morning shows of Kalki 2898 AD in Hindi CANCELLED due to non-issuance of KDM

1. iPhone 14 Plus gets massive price cut, Flipkart offers Apple device under Rs 54,000  The Indian Express
2. Best Tech Deals of the Week: iPhone 14 Plus, Motorola Edge 50 Pro and More  Gadgets 360
3. iPhone 14 Plus price drops on Flipkart, selling with a big discount offer  India Today
4. iPhone 14 at just Rs 13,510! Check offers and discounts available on Apple smartphone  Zee Business
5. Apple iPhone 14 buying guide — Top deals on Flipkart, Amazon, Vijay Sales, Croma and more compared  The Financial Express

Netflix’s highly acclaimed black-and-white student drama, Kota Factory Season 3, which dropped on Thursday, June 20, has captured the hearts of fans in India and beyond. Since its launch, the series has been trending at the #1 spot in Netflix India’s Top 10 TV Shows and earned the 7 spot on Netflix’s Global Top 10 Non-English TV in seven countries! Directed by Pratish Mehta and produced by TVF Productions, Kota Factory Season 3 is helmed by showrunner Raghav Subbu.

Raghav Subbu, showrunner of Kota Factory Season 3 shares, “Kota Factory is very special for me. There’s nothing more a storyteller can ask for than to have their work viewed and loved by so many, across the Indian subcontinent. I’m incredibly grateful to Netflix for continuing to believe in the story and to our incredible Kota Factory cast and crew without whom the show would not exist. It’s remarkable how a story and its themes have uniquely captivated India and can resonate with so many young people, that’s reflective of the current generation and their struggles.”

Tanya Bami, Series Head, Netflix India said, “Kota Factory is such a special show for so many people and I am overjoyed that it is touching hearts around the world. TVF has been a great creative partner who understands the nuances of storytelling in this genre. The relatable depiction of young adults and their choices, struggles, and dilemmas is why the show has built such devoted fandom over the years. To be able to see the message of building characters through resilience resonating so deeply with audiences, inspires us to bring more and more of such meaningful stories to our members.”

Fans of the show have appreciated the series for its realistic portrayal of the endless efforts and preparations the students put themselves through to achieve their dreams. They note how the series masterfully intertwines the anxieties and disappointments of the JEE journey with the joys and successes it promises. Viewers have particularly lauded the authentic portrayal of Jeetu Bhaiya’s struggles with mental health this season, noting how his growth mirrors that of his students. Audiences felt deeply connected to students like Vaibhav, finding comfort in his continued resilience and determination to keep trying despite experiencing failures.

Also Read: Web Series Review: KOTA FACTORY: SEASON 3 rests on powerful performances, a relatable plot and some memorable moments

The much-awaited film Kalki 2898 AD was released today across the world in multiple languages – Telugu, Hindi, Tamil, Kannada and Malayalam – and also in multiple formats – 2D, 3D and IMAX. The advance booking has been very encouraging and the IMAX shows especially are much in demand. Sadly, many excited moviegoers who turned up to watch the morning show of Kalki 2898 AD’s Hindi version in several IMAX theatres faced disappointment as these shows were not played.

A multiplex official said, “To start the film in a theatre, a KDM (Key Delivery Message) which is like a passkey, needs to be issued by the distributor. Only then the film can be accessed and played for the viewers. Many IMAX theatres didn’t get the KDM for the Hindi version of Kalki 2898 AD. Hence, they couldn’t play the morning show. The exhibitors had no choice but to refund the amount.”

The source continued, “Many tickets were sold as it’s one of the biggest films of the year. The patrons were highly upset about knowing that the show was not happening. Some even got agitated. But we were helpless. Let’s hope the KDM arrives so that at least the afternoon shows can be played.”

Bollywood Hungama also got reports that the IMAX show in Tamil version in Chennai also wasn’t played due to the same reason. It is, however, not clear how many screens of IMAX didn’t play the morning show of Kalki 2898 AD’s Hindi version. The source, however, added, “The Telugu shows of Kalki 2898 AD in IMAX, however, were played without any problem as its KDM was delivered in time.”

A few days ago, Bollywood Hungama reported that on the morning of Monday, June 24, the distributor of Kalki 2898 AD asked exhibitors to keep the IMAX bookings on hold. Accordingly, the theatres stopped selling tickets. On Monday evening, the exhibitors were allowed to resume ticket sales and were informed that only the 2D version would be played in IMAX.

Kalki 2898 AD stars Prabhas, Deepika Padukone, Amitabh Bachchan, Kamal Haasan and Disha Patani. It is directed by Nag Ashwin and backed by C Aswani Dutt of Vyjayanthi Movies.

Also Read: BREAKING: Kalki 2898 AD ends on a HIGH and with the promise of a sequel

Sagar Bhatia has redefined Qawwali for the younger generation with his fresh take on it. He revived their interest in this genre which was once so popular amongst Hindi music listeners. And now, he is set to take it to feature films as well, with his first qawwali track in a Bollywood film up for release.

Sagar is making his playback singing debut with Akshay Kumar starrer Sarfira. The film will feature a qawwali track sung by Sagar titled ‘Khudaya’ and will add to the narrative in a beautiful way. Talking about this feat, an excited Sagar said, “Proud and ecstatic to reveal my Bollywood playback singing debut! This is a milestone I’ve always dreamed of. Sharing a piece of our heart with you. I can’t wait for you all to hear this one.”

The singer has been signed by Karan Johar under Dharma Cornerstone Agency and this marks his first film project with them. On other fronts, Sagar has done tours globally with his concept Sagar Wali Qawwali, gathering millions of fans worldwide for his music. He garnered popularity for his covers of iconic retro Hindi songs, and his originals have also garnered immense praise for him. Some of his original tracks include ‘Mera Ishq’, ‘Royi Hovegi’ and ‘Ishq Ch Kamli’.

Sarfira is the official Hindi remake of the successful and acclaimed Tamil film Soorarai Pottru (2020). Apart from Akshay Kumar, it also stars Radhika Madan and Paresh Rawal.

Also Read: Sarfira gets thumbs-up from Air Deccan founder Captain Gopinath; pens heartfelt note for Akshay Kumar and Suriya

The much-awaited Kalki 2898 AD was released today and has taken an encouraging start at the box office. The film generated tremendous buzz due to the exciting cast, the future element and also the connection with the mythology. The visuals in the trailers indicated that this is a film that needs to be seen on the big screen. The film has met most of the expectations and it has also offered a huge surprise to the viewers in the end.

The sci-fi action entertainer has an incomplete end. But it won’t disappoint viewers as the makers make it very clear that a sequel is in the offing. In fact, ‘The Kalki Cinematic Universe continues’ is mentioned before the end credits start rolling. As per reports coming from various parts of the country, people broke into applause when this text was displayed, which clearly shows that the film has been loved and that the moviegoers are very excited about the sequel.

It now remains to be seen when the sequel will arrive and what it will be titled.

The other major surprise of the film, as reported by Bollywood Hungama, is that the film has cameos by Dulquer Salmaan, Vijay Deverakonda, Mrunal Thakur, S S Rajamouli and Ram Gopal Varma. It is rare for a film to have so many special appearances and it adds to its entertainment quotient.

Directed by Nag Ashwin, Kalki 2898 AD stars Prabhas, Amitabh Bachchan, Deepika Padukone, Kamal Haasan and Disha Patani. As the title suggests, it is set in the future and also has a mythology connection. C Aswani Dutt of Vyjayanthi Movies has produced this futuristic film and they went all out in promoting and inducing hype for their product. Last week, a grand event was held in Mumbai which was graced by Prabhas, Amitabh Bachchan, Deepika Padukone and Kamal Haasan. At this event, Amitabh Bachchan surprised one and all by touching C Aswani Dutt’s feet.

Also Read: Kalki 2898 AD: Trade experts SLAM skeptics: “Some were saying ‘Advance nahin lagegi’. Aaj sabki bolti bandh ho gayi hai”; talk highly of Prabhas: “His choices have come under scanner, be it Radhe Shyam or Adipurush. But his box office pull is UNIMAGINABLE”

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2. Samsung Offers Pre-Order Reservations in India Ahead of Galaxy Unpacked  Gadgets 360
3. Google and Samsung’s next big events will show that ‘AI smartphones’ are must-haves  The Indian Express
4. Today’s Cache | Samsung announces Unpacked event for Galaxy; Reddit works to thwart web data scraping; OpenAI delays long-awaited Voice Mode  The Hindu
5. Samsung Galaxy Unpacked: Pre-reserve open for foldables, wearables in India  Business Standard